How much control do we really have? As humans and as advertisers.
An interesting post on the Mind Hacks site about neuroscience and advertising. Has anyone read/seen the book? I have to say it sounds fascinating, getting to understand how the brain responds to branding and advertising, even retail and environmental marketing.
The first post I saw was this one about how the music played in a wine store greatly effected the purchase habits of consumers. WOW! Play French music in the store, and French wine flies off the shelves… to the tune of 3 to 1! The customers were aware of the music, but not of it’s effect on their purchase, in fact they denied being influenced by it.
Charlie
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