Archive for July, 2006
Screen Size Revisited and Multiple Site Shopping Experiences.
Mr. Usability Guru, Jakob Nielsen has a new article up on his site: Screen Resolution and Page Layout. It discusses the point I brought up recently here on Seven87: designing web experiences for people, not hardware.
Jakob and I wholeheartedly agree on the liquid or flexible width layout being the most curteous to users, allowing for [...]
Seth, Willie and Authenticity
Seth Godin has another great post on his blog and several related ebooks. They introduce the concept of “flipping the funnel” from a vertical “entrance and exit” to a “megaphone” that allows your biggest fans, your current customers, to tell others about your products. There is a version for general corporate marketers, [...]
Apple’s Customer Experience
Leander Kahney over at Wired News: Cult of Mac shares a great observation on why Apple’s products are such a great experience and provoke such loyalty and passion among users.
Although the details won’t necessarily break an application or experience, (think most first generation software) the details can definitely make an application.
It makes me think of [...]
Word of Mouth Marketing
I couldn’t make it to the Word of Mouth Basic Training, from WOMMA in SanFran last month, but I’ve come across the presentations from it on their site. There is some great info here, from implementation plans to data on WOM, corporate blogging and email campaigns.
Great overview of WOM with numbers to back it up:
“People [...]
Plop plop fizz fizz… doubling sales
From Seth Godin’s Excellent Blog It’s a daily read for me, he has some great insights. Some are so simple you feel silly after reading them, but then of course, you didn’t think of them first.
Alka Seltzer (made with baking soda) doubled their sales in just one day. How? By putting two “plops” into the [...]
