Plop plop fizz fizz… doubling sales
From Seth Godin’s Excellent Blog It’s a daily read for me, he has some great insights. Some are so simple you feel silly after reading them, but then of course, you didn’t think of them first.
Alka Seltzer (made with baking soda) doubled their sales in just one day. How? By putting two “plops” into the commercial… before that, people only took one. It put Mary Wells on the map as a marketer.
Heinz did the same thing when a squeeze bottle replaced a glass bottle for ketchup.
The car radio and DVD player increased car mileage for families.
Laptop computers dramatically increased the time people spend doing work.
(The internet dramatically decreased it, so we’re even).
Charlie
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