Apple’s Customer Experience
Leander Kahney over at Wired News: Cult of Mac shares a great observation on why Apple’s products are such a great experience and provoke such loyalty and passion among users.
Although the details won’t necessarily break an application or experience, (think most first generation software) the details can definitely make an application.
It makes me think of the experiences I’ve had in developing software and online experiences… the way different coders, designers and especially management responds to the details of an experience they are creating. I’ve worked with many who discount the details, going for the 70-80% explicit functionality as “good enough.” I find them somewhat draining to work with, explaning again and again why we should make this minor tweak to an interface… and why once we’ve made one, others still pop up. They just don’t have the frame of mind for details.
This is one of the reasons that I don’t think Microsoft’s recently-announced “Zune” products will really be an Apple / iPod killer… they don’t sweat the details.
Who do you work with? Have you found a group that sweats the details as much (or more) than you do? What can you and your company learn from this attention to detail?
Charlie
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Comments
Could MS have a touch screen device based on their not to shabby tablet range? Just like Apple? http://www.appleinsider.com/article.php?id=1902
oh…the excitement ;)
http://daringfireball.net/2006/07/magic_8ball_zune
Magic 8-Ball Answers Your Questions Regarding Microsoft’s ‘Zune\’