Archive for August, 2006
Clarity and Simplicity in Your Marketing
From an interview with Steven Soderbergh:
BLVR: What is the hardest thing about filmmaking?
SS: I will say, and coming from someone who’s made some of the movies and TV I’ve made, it may seem disingenuous—but the hardest thing in the world is to be good and clear when creating anything. It’s the hardest thing in the [...]
Speed and Information
I’ve been trying to get around to reading this book, “It’s Not the Big That Eat the Small…It’s the Fast That Eat the Slow: How to Use Speed as a Competitive Tool in Business” by Jennings and Haughton. It’s a “how to” on fast thinking, fast decisions, getting to market faster and sustaining the [...]
Great Brand Identity Commentary
Just found this excellent review/commentary site on corporate brand identities and logos. Being that my wife is from Argentina, and I’ve spent some time there, it’s new identity and review caught my eye.
Intels new treatment by Futurebrand is well done too, a step forward from the swishes and cartoon type, but still recognizable.
Take a look [...]
