Archive for September, 2006
AT&T says let the buyer beware.
Or “It’s your fault you trusted us.”
You may have read a story recently about AT&T’s phone rental program gone awry… The grandma paying $14,000 over 30-something years on a few old rotary dial phones. Although there are some reports that say the cost was exaggerated, it’s still a real issue for AT&T: Trust. Every [...]
My Search Marketing Primer
I’ve consulted on search engine marketing over the past few years, it’s also one of the services I perform at my day job, Tocquigny here in Austin. Of course I’ve seen clients burned by less-than-ethical search marketing providers, likely due to the “mystery” that is cultivated by them and the search engines themselves. (yea, I [...]
The Slippery Slope of Compromise…
Seth Godin does a great job of narrating the slippery slope of compromise in product design and customer experience.
It’s like the death of 1,000 cuts.
It actually reminds me of a certain major computer manufacturer that is focused on “cutting costs to maximize profits” above all else. In my humble little opinion, above their customers [...]
