Archive for January, 2007
10 Steps: Making it easy for your customers to trust you
Over my 12ish years of online marketing, I’ve spoken to many clients about what it takes to build trust for your online customers. Many times the small details that I mention, like showing images of the people that work there, address and clear contact information, even simple typos or lack of clarity, seem too small [...]
More on “Viral Marketing” by Video
My last post on viral marketing and Blendtec’s “Will it blend?” campaign was quite popular… it even got a comment from George Wright of Blendtec.
He says they got “tens of thousands” of interactions/requests, traffic and orders grew exponentially. Good for them… it’s great to see a well done campaign pay off.
Thanks for the [...]
Information Design: Visualizing Data
Information design is a task that most everyone performs, but rarely do well. Most people don’t even know what it is, but it’s really been around since the first book was written. It’s defined by Wikipedia as:
The design of information graphics, and more generally the design of visual displays of data. Its most important component [...]
