Archive for February, 2007
Thoughts on Jet Blue
As Mark Hurst points out here, I think the Jet Blue CEO coming out so strong and in so many media will go a long way to retain/repair customer relationships.
Who else in the corporate world has apologized like that? I, for one, really did believe him on Letterman when he spoke about how [...]
Increase in Online Marketing M&A This Year
From a survey release by AdMedia Partners.
A few interesting quotes:
Merger and Acquisition Activity Will Be Driven by Demand for Integration of Offline and Online Services, as Well as Implementation of Campaigns Across New Digital Devices.
and
The most deal activity is expected to be in search marketing, analytics, mobile marketing and buzz/viral/guerilla marketing, closely followed [...]
Online Marketing Haiku
A little fun for you… I was inspired by Thinkgeek’s Technie Haiku Contest to jot a few of my own. Care to add yours? Remember, it’s 5/7/5 sylables.
your big adwords spend
link to home page? oh, please no
go to landing page
expensive web site
did you sell many widgets?
no call to action
flash video site
a user experience
so [...]
PRODUCT RED - In the black?
Over at PSFK, Piers Fawkes points out that Bono’s PRODUCT RED products have only brought in $11.3 million in contributions. The total marketing budget wasn’t available, but most of us ROI-focused marketers are left wondering… was it worth it? Surely the spend from partners was more than that.
Also, it also points out that the [...]
“Web 2.0 … The Machine is Us/ing Us”
Web 2.0? The divorce of content and presentation, the birth of community.
Great presentation and quality content. Pun intended. 8-)
From Digital Ethnography @ Kansas State University.
New Team Member of Seven87!
Posting has been light the last few weeks, due to a new addition to the Seven87 team! We welcomed my little daughter Maia in late January, and we are so happy to have the little “newbie” with us.
Thanks to our great friend John over at ThinkGeek for the great shirt!
“Elegant Potatoes?” What does “deluxe” really mean?
My wife and I were watching some tv this weekend, and paused it using our DVR to grab something from the kitchen. The screen that paused showed this image from a “Country Crock - Deluxe Scalloped Potatoes” tv commercial.
I was struck that the “deluxe” type was larger and much more visually prominent than the actual [...]
