Increase in Online Marketing M&A This Year
From a survey release by AdMedia Partners.
A few interesting quotes:
Merger and Acquisition Activity Will Be Driven by Demand for Integration of Offline and Online Services, as Well as Implementation of Campaigns Across New Digital Devices.
and
The most deal activity is expected to be in search marketing, analytics, mobile marketing and buzz/viral/guerilla marketing, closely followed by online lead generation and database marketing/CRM.
and
“We believe 2007 will be marked by transactions that facilitate integration of online and offline marketing services as well as by campaigns across digital devices like cell phones, PDAs and television.”
I guess it’s a good time to have a lot of experience in these areas! 8-)
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