Archive for March, 2007
Video Killed… MTV?
Bob Garfield’s Chaos Scenario 2.0 article is a great analysis and critique of what’s coming in television and online video/media. He discusses the online video “threat” to Madison Ave’s agency model, and “The 30-second is dead! Long live the three-second!” Nice.
A few of his many good points…
People don’t like ads
But they crave information
The consumer [...]
101 Latest Business Blunders
CNN Money and Business 2.0 have a great list of 101 Dumbest Moments in Business. It’s a fun (but long) read, with a few sidebars and categories you can take a look at.
It’s a great “re-focus” on your customer experience (among other things!). Enjoy.
Your #1 Business Tool: Your Brain
Ever since Psychology 101 years ago, I’ve been fascinated with the human brain… memory, agility, reasoning, logic, even the physiology and it’s elasticity. I’ve casually read what I could in the years since, but I’m seeing more and more research and information about it, even subscription websites offering to keep your brain exercised and [...]
Quality Online Video Inventory (and Control) Wanted
Advertisers are lining up for a online video site that doesn’t even exist yet. Fox and NBC announced a new and unnamed site to big buzz recently, trying to fill the need for quality video ad inventory on the web. From the AdAge article:
“The idea is to align yourself with high-quality content with the [...]
Power in the Hands of Voters and Customers
You may have heard of the anonymous video of Apple’s old “1984″ ad that was edited into an anti-Clinton and pro-Obama clip. The creator has come out and is speaking about the powershift in politics to ordinary people that can create and share media.
Political analysts alternatively hailed or criticized it as a turning point [...]
On Quality Assurance
If you visited this site today, 21 March 2007 (with a “non-standards-compliant browser” as the geeks call it, with the initials of “Internet Explorer”) you may have had some errors in links. My apologies.
Besides embarrassing me, 8-) it does remind us all that even minor changes to a site should still be [...]
Social Networks (That Are Not MySpace)
Eons social networking site targeting the over 50 years old/boomer market. “78 million Americans who were 50 or older as of 2001 controlled 67% of the country’s wealth, or $28 trillion.” More demo stats here.
They even have “the first age-relevant search engine” called Cranky.com. 8-) I can’t wait to try [...]
