Can Video Improve Your Conversion?
I’ve done some recent consulting and recommended short video intros to the company’s physical products on their product pages. The company lacks some tight product photography, and also need to show how the products work. If they implement the idea, I think it will be a great success, positively impacting conversion rates for their online sales.
I’m not sure if they’ll use my suggestion, but here is some related data from DoubleClick showing some results that seem to indicate that it would be a positive impact on sales.
DoubleClick’s Key Findings
- A healthy portion of exposed audiences interact with video ads
- Users click the “Play” button more than they click on image ads
- On average, video ads play two thirds of the way through
- Video click rates are far higher than image format ads. Online video ad click-throughs range from 0.4% to 0.74%. By comparison, the average click through rate of standard JPG or GIF ads is 0.1% to 0.2%.
Very interesting opportunity! How can online video help your sales and customer experience?
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