Video Killed… MTV?
Bob Garfield’s Chaos Scenario 2.0 article is a great analysis and critique of what’s coming in television and online video/media. He discusses the online video “threat” to Madison Ave’s agency model, and “The 30-second is dead! Long live the three-second!” Nice.
A few of his many good points…
- People don’t like ads
- But they crave information
- The consumer is in control. No, really
- Diversion of ad budgets
- Pay-per-view
By the way, why does Ad Age make you login/register (a really long form!) to forward an article to a friend via email? I think they should read a few articles on this “interwebs” thing and how it works. 8-)
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