Archive for March, 2007
Can Video Improve Your Conversion?
I’ve done some recent consulting and recommended short video intros to the company’s physical products on their product pages. The company lacks some tight product photography, and also need to show how the products work. If they implement the idea, I think it will be a great success, positively impacting conversion rates for their [...]
“Desktop Publishing” Comes to TV: Customize Stock Video for Small Biz Spots
An interesting new site/business called Spotzer (still in “alpha” as in not fully ready for business) is offering a way for small businesses to cut costs of TV/cable commercial production. It has categories of animations and stock video that you can browse, then they’ll help you customize them. Then you give some info on [...]
Business Knowledge-Bases - The Corporate Wiki
A good article on corporate wikis from BusinessWeek.com. It has some great data on internal wiki use by major corporations, including Intel, Xerox, Microsoft, Sony and Motorola. There are also a few good sidebars about use of wikis as customer-facing content communities.
I’ve worked on a few business wikis and have found that the software is [...]
Have You Had Your Objective Evaluation Today?
I’ve just come across this Industry Benchmarks for Successful Web Site Development by The Web Marketing Association. Basically it’s an evaluation of sites in industry groups based on common aspects of customer experience.
Some interesting tidbits from the document:
Non-Profit websites have more “Outstanding Site” awards than any other category.
Second most awards is Consumer Goods, and [...]
US Hispanic Market: Broadband and Social Networking
One of my big interests in the past few years has been Hispanic marketing, in the US and abroad. Visiting Buenos Aires, Argentina many times and living there for several months in 2005 gave me some great insights into just how different advertising and marketing can be in Latin American countries. Coming back [...]
Nearly 100 Major Social Networking Sites!
In doing some research for a client, I came across this great listing of nearly 100 social networking sites. It doesn’t mention a few majors that I know of, nor does it mention the many smaller niche sites, but it’s a good jumping off point if you are researching some.
I made notes to [...]
Timeless Hot Wheels
A good friend of mine Drew Dougherty at Brand-X Creative just went live with some great new product graphics for Hot Wheels. Beautiful work… and a long way from “my” old Hot Wheels cars!
I guess it’s well known that kids and adults love cars, and as the cars change, so must [...]
