Landing pages… can yours be better?
I just came across Jonathan Mendez’s “7 Rules for Landing Page Optimization” blog post. I understand Jonathan is somehow related to Offermatica, an online testing company which I’ve always been interested in working with.
The main points he covers are:
- Have a Clear and Direct Headline
- Place High Value on Whitespace
- Deliver Your Value Proposition with Short Direct Messaging
- Have a Persuasive Message Directly Above the Call to Action
- Large Red Buttons Rule
- Call to Action Copy Matters
- Trust and Security is Still Incredibly Persuasive
Most of these are things I advise almost daily to my clients, especially the “trust” item. I’ve blogged on that before, as I still see it as a problem on many sites.
The “large red buttons” point though is new… and an interesting thing to explore.
Tell your brand team to go to hell and throw your styleguide out the window. Red buttons can by themselves raise your conversion rate. Green can be good as well but most times in our testing if color matters it is red that wins. Also, don’t skimp on button size. Make users notice where the button is upon landing.
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