Are you ready for the mobile web?
The Wall Street Journal has an articlle this week on the mobile web. That is, sites with the .mobi suffix that are accessed via entering the address in a phone browser. This is similar and complimentary to SMS or “texting” mobile marketing campaigns but different in that it’s a web browsing experience.
In it’s simplest form the mobile web is about making your company’s site or a version of it available for browsing on mobile phones. It’s managed by the mTLD dotMobi company, a global 
.mobi domain registrar backed by leading mobile phone and internet companies such as Google, Nokia, Microsoft, Samsung, Telefonica, TIM Italy, T-Mobile, Visa and Vodafone.
Their site is really a great place to start and get an overview of the industry. You can test your regular website for mobile readiness via their evaluation tool. This site doesn’t score too well… a 1 out of 5. Ouch! 8-)
You can also view and work with your site via their online mobile phone web emulator, and see a showcase of corporate, information and other mobile sites.
There are also developer forums and Web Developer Guides, a great strategy PDF and Dev.Mobi developer’s community site.
The OMA - Open Mobile Alliance is another great resource. Their mission:
The mission of the Open Mobile Alliance is to facilitate global useradoption of mobile data services by specifying market driven mobile service enablers that ensure service interoperability across devices, geographies, service providers, operators, and networks, while allowing businesses to compete through innovation and differentiation.
I’ve just registered “Seven87.mobi” and will be developing a version of this site for it. I’ll let you know how it goes.
Do you have a mobile strategy for your company? How does your site look/work on a mobile?
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