Do you use design personas?
An good Ad Age article on some large companies using design personas.
Alan Cooper’s great book The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity is really where you want to start reading up on personas and goal-directed design in general.
Also, Boxes and Arrows have several articles on their use, link goes to article mentions. I love that site. 8-)
Enjoy!
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