Archive for April, 2007
What today’s marketers need to know…
As you may guess, I’m constantly doing research, reading and generally trying to stay informed as to the latest happenings and best practices in emerging digital communications. I spend at least a few hours a day on email lists, service sites, media sites, blogs and discussing with peers what’s “going on” in this space.
I’ve recently [...]
Do you use design personas?
An good Ad Age article on some large companies using design personas.
Alan Cooper’s great book The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity is really where you want to start reading up on personas and goal-directed design in general.
Also, Boxes and Arrows [...]
An Apple milestone, a warning to TV companies
Apple’s iPod and iTunes milestone announcement here.
“It’s pretty clear to me, as to most people who have watched it, that the record label business is just the canary in the coal mine,” said Phil Leigh, an analyst with Inside Digital Media who has followed the digital music business for years. “The Hollywood studios and the [...]
Seven87.mobi launches!
Today I got caught up in mobile websites and (between diaper changes) set up Seven87.mobi as a basic mobile site for this blog. Not much there, but it has some links and my contact info.
After spending more time in developing a mobile site, I’ve realized there are some real usability and response issues [...]
Are you ready for the mobile web?
The Wall Street Journal has an articlle this week on the mobile web. That is, sites with the .mobi suffix that are accessed via entering the address in a phone browser. This is similar and complimentary to SMS or “texting” mobile marketing campaigns but different in that it’s a web browsing experience. [...]
An overview of Google’s Mobile services
I’ve been using Google’s Mobile apps on my Blackberry for the last few weeks. It’s pretty interesting… and the setup is pretty easy. Send yourself a link via their web page (above link) and you can download their apps without typing in a long address on your phone keypad.
This provides installed applications on [...]
Have you sipped the social media kool-aid?
I just found an interesting post from Greg Verdino, the VP of Emerging Channels at DIGITAS. He posts some great thoughts on marketers and social media…
I speak with marketing professionals every day (both client and agency side) who are defining social media strategies but are not themselves active users of social media services, [...]
