Archive for May, 2007
Mobile advertising… coming to your phone
Although most Americans haven’t used text/web/data services on their mobile phones, mobile ad companies active and some are getting acquired by major players. AOL, Google, Yahoo and several startups are all focusing efforts to either buy or build mobile ad platforms.
Market research firm eMarketer says American ad agencies spent $421 million on mobile [...]
Social media awareness growing in business
Some good data from MediaPost on the awareness and use of blogs, RSS, message boards and other community activity. Good news for consumers and, of course, those of us who help with social media and community strategy! 8-)
How familiar are the Inc. 500 with various social media?
42% are familiar with social networking.
38% are [...]
Google brings street level images to Maps
If you are using Google Maps to check out cities in California, Colorado, Florida, Nevada or New York, you’ll notice a new option in addition to “Traffic, Satellite, Map or Hybrid”… “Street View”.
It’s a nice way to “virtually tour” places you’ve never been, or to see the neighborhood of an office you are heading to. [...]
Brands as Storytellers
From Alan Thys on the FutureLab.net blog comes a great slideshare of the “new media” world. By “new media” he doesn’t mean the new technologies, but new conversational pathways and changes in how marketing and business strategy isn’t yet aligned with humans.
Two of my favorite slides are:
and
and here is the full presentation:
Via Todd [...]
Relationship on the rocks…
The Break UpUploaded by geertdesager
Thanks to Todd And’s blog.
“All” the world’s information?
Google is clear on their mission: “To organize the world’s information and make it universally accessible and useful.”
With that in mind, they just announced an investment in 23andMe.com, a startup focused on helping individuals make sense of their genetic information. Says a founder (who happens to be Sergey Brin’s new wife):
“Our goal is to allow [...]
One Sheeters: Information Architecture
I love this concept of a one page overview of a complex idea/process/step. Over at IAOneSheeters.com, they have 3 (so far) examples covering the basics of Wireframes, Heuristic Evaluations and Usability Testing. They are great for sharing with business people or other team members that don’t have an information architecture background… [...]
