New media and big agency discussions
Interesting summary from B2B magazine on some conversations at Ad:Tech. Some interesting discussion going on, from more people ring the death bell for the 30 second spot, to standardize social media/community metrics, and the impact of digital media on accountability and measurement.
“Marketers are not getting into digital because they have to, as a knee-jerk reaction, but because they recognize that digital is a strategic part of their business. It is where their companies are going.”
Well, yes. I guess some companies are still learning this. 8-)
“You’d be hard pressed to find one engagement metric that can be used to evaluate all the different campaigns,” he said, referring to online video campaigns running on the social networking site.
Sounds like they all agree on the issues… solutions? Not yet… 8-)
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Also a good overview of last year’s big agency efforts around new digital opportunities for clients. Social media, community, blogs, online video are all touched on… and one company that has a dedicated “social media director” to lead web 2.0 and application efforts.
Good stuff!
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