Brands as Storytellers

From Alan Thys on the FutureLab.net blog comes a great slideshare of the “new media” world. By “new media” he doesn’t mean the new technologies, but new conversational pathways and changes in how marketing and business strategy isn’t yet aligned with humans.

Two of my favorite slides are:
strategy alignment
and
word of mouth

and here is the full presentation:

Via Todd And.



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