Mobile advertising… coming to your phone
Although most Americans haven’t used text/web/data services on their mobile phones, mobile ad companies active and some are getting acquired by major players. AOL, Google, Yahoo and several startups are all focusing efforts to either buy or build mobile ad platforms. 
Market research firm eMarketer says American ad agencies spent $421 million on mobile advertising in 2006, a figure that is estimated to jump more than tenfold to nearly $5 billion by 2011. Wow.
More info here at Business 2.0.
Some of the mobile ad companies I’ve seen: AdMob, AdBrite Mobile, Millennial Media, ThirdScreen Media, Greystripe and Hovr.com (ads for mobile games).
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