Social media awareness growing in business
Some good data from MediaPost on the awareness and use of blogs, RSS, message boards and other community activity. Good news for consumers and, of course, those of us who help with social media and community strategy! 8-)
How familiar are the Inc. 500 with various social media?
42% are familiar with social networking.
38% are familiar with message boards.
36% are familiar with blogging.Finally, 66% of those surveyed said social media was either “very important” or “somewhat important” to their marketing strategy.
Additionally, a survey from KnowledgeStorm shows that more than 80% of business and IT professionals worldwide read blogs.
Other key findings:
53% of respondents say blogs impact their work-related purchases.
53% of respondents read blogs weekly for business information.
57% of respondents read blogs weekly for tech information.
59% of respondents are “somewhat” to “very” familiar with RSS feeds.
31% of respondents subscribe to RSS feeds.
Of course they also make the KEY point that I talk about all the time… “The ultimate goal of SMM is to establish a voice and two-way communication, turning marketing into a soft sell, rather than a hard one.” Righto!
Is your company working to contribute to the conversations your customers are already having about you?
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