Packaging
I just found Shoutlet.com, a company that looks like they have packaged “web 2.o” and sell it as a package. Now, many of my friends chuckle at that concept, (I did too) but it is an interesting way to manage perception.
Senior company management see the buzz around web 2.o and say “we should be doing that” regardless of it’s real value to the company. Nevermnding that fact, if you want to sell your services, giving executives an easy way to check that off their list is a good idea. You could say the same thing about “branding” really… most non-specialists can’t define in past “the logo” but know they need someone that can talk about it for an hour. 8-)
What is Shoutlet?
Shoutlet is the world’s first Web 2.0 marketing tool built for companies to use the latest social media technology to communicate to their core audience.
What is a shout?
A “shout” is a Podcast, Email (HTML or Text), RSS Feed, or Mobile Phone Text Message (SMS). Shouts can be created, distributed, and tracked using Shoutlet’s online interface.
I look forward to seeing how well this company does…
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