Logo evolutions
Came across a few old/new logo comparisons, here and here. Not sure why, but I always enjoy reading through those type of evaluation/comparisons. I agree with many of the conclusions posted… Sometimes you have to wonder about the meetings where some of the changes were discussed and approved.
A logo/identity change is a HUGE thing for a company, at least it should be considered with some gravity and broad input. Some of these seem to be changed for the sake of change, just to show that the team did something this quarter. Some really kill parts of their brand that were VERY successful and a core part of their differientiation.
I love the discussion/speculation about what Microsoft’s Silverlight logo is here, scan for what people thing the blue “Blobby Ball of Nebulousness™” thing looks like… it’s hilarious.
Have you been a part of a less-than-considered logo/identity change? What happened?
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Watching the successes and the mis-step’s of large companies with their brands is interesting to watch.
I wouldn’t want to be in the meetings though where the CEO or whoever gives his wild input on how their brand should be moved forward. “We have to be more ‘Web 2.0′!”. That is just painful to hear.