MS Demos New Advertising “Labs” work
Some news about MS that doesn’t just focus on it’s proposed Yahoo acquisition… 8-)
An overview of some of the new advertising technologies coming out of adCenter labs, many are focused on search, but here are a few others.
Another used speech recognition to make a transcript of a video, then served up ads — in the demonstration, they were text links — alongside the video. As the topics discussed on screen changed, so did the ads.
and
The third program scanned a video for surfaces where ads or product images could be inserted later. The demo showed how the same frames could display a Coke ad one moment and a Pepsi ad the next, without having to reshoot the video.
In searching for the main adCenter Labs page, I also found this interesting labs tool to “predict” the demographics of either a search term or a website url. According to this tool, Seven87.com is male oriented with a .57 confidence. 8-) It also has age orientation too. Interesting stuff. MS adCenter Labs: Demographics Prediction Page.
Some other neat stuff too, including the “Video Hyperlink,” and “Detecting Sensitive Webpages.” They don’t quantify what they mean by “sensitive” but Microsoft.com is only rated “not sensitive” by a confidence factor or 60.4%… so who knows what they are measuring. This is also hilarious… I put in “YouP*rn.com” and it’ is “not sensitive” by a 79.3% confidence! 8-) I guess they have a long way to go with that project…
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