Corporate Social Media: LinkedIn.com
My favorite business networking tool LinkedIn.com, anounced recently that they’ll have pages/profiles for companies launching this week. Here’s a blog post that demos the pages and components, with video.
Here are some sample companies that have already launched: Google, Oracle, LinkedIn, Yahoo, eBay, even the Bill & Melinda Gates Foundation.
I think it’s a great evolution of the featureset that LinkedIn has, including some basic corporate info (like Hoover’s) as well as links to research, “previous” and “after” careers of employees, your connections at the company, recent promotions and hires.
It’s yet to be determined if the company has direct access to edit the page, or how frequently they could update it. I could see daily updates pushing the “status update” of the company high on individual’s “dashboard” pages and getting out of hand quickly. Overall, it can make a very positive impact on:
- PR for the company
- Recruiting efforts
- Moral/Recognition of the employees
- Natural Search/SEO
I’m sure there is a downside in making it even easier to poach employees from targeted companies, but that’s really a fair price don’t you think? 8-)
Will your company post/make available and keep your Company LinkedIn Profile up to date?
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Content is king. Concentrating on keywords and back links will support to get good position. Natural SEO is the best way to optimize web site. It helps to increase traffic to web site