Archive for May, 2008
See you at ProductCamp Austin?
I’m looking forward to attending/participating in the upcoming ProductCamp Austin on 14 June, organized by Paul Young.
ProductCamp is a collaborative unconference about Product Marketing and Management
In the spirit of BarCamp, ProductCamp is a collaborative, user organized unconference, focused on Product Marketing and Management topics. At ProductCamp there are no “attendees,” since everyone participates in [...]
Armano: Web 2.0 is Velcro and Micro
Good article by David Armano here with a new metaphor on the how the web is working nowadays.
Pick your favorite term for this stuff we are doing: web 2.0, community, conversation marketing, viral, viral loops, guerilla marketing, word of mouth, social media, etc. Now we have “velcro marketing”! Heh… I’m sure my mom [...]
It’s a Conversation, NOT a Campaign
Social media demands interaction… because its a conversation, not a campaign.
Nice quick report from B2B’s NetMarketing Breakfast in NY this week.
Paul Dunay, global director of integrated marketing at BearingPoint, said he actively reuses and retargets existing content in ways that make sense to provide value to customers.
Dunay said there is no “campaign” in social media: [...]
The REAL Shock and Awe
This is the REAL shock and awe.
As marketers are called upon for more accountability in their programs, the compensation packages for executives are flying into the stratosphere. In Forbes’ “Paying for Failure” article, these stories here are just shocking… I think these companies should get all the PR they deserve for these outrageous wastes [...]
Pricing and Negotiations
Scientific American has a great article “Why things cost $19.95″, focused on pricing of products and more specifically, our brain’s negotiations mechanisms.
University of Florida marketing professors Chris Janiszewski and Dan Uy suspected that something fundamental might be going on, that some characteristic of the opening bid itself might influence the way the brain thinks about [...]
Interactive marketing spending up despite slowing economy
According to a new Forrester survey:
“In a recession, marketers typically cut interactive spending. But our survey of 333 interactive marketers revealed strong support for maintaining or increasing budgets in categories including social networking, email, blogging, and search optimization. Among 12 major categories only online displays ads looked soft. Professional services, financial services, and media marketers [...]
