One Startup. 60 Seconds.

Just found one of Techcrunch’s new projects: http://pitches.techcrunch.com. It’s a site with 60 second videos of CEOs/founders of startups/companies giving their “elevator pitches” to the public. You can rate/comment on each. Techcrunch elevator pitches video

I’ve heard of about 3 of the companies that have video pitches up, but I’ve found a few things worth checking out. I have no idea why they “style” the videos with that annoying cartoon filter… some startup called BeFunky provided it. May be fun for personal videos, but annoying in this context.

I’ve encouraged several clients to create similar videos for their websites to quickly and personally show customers the value of their site/service/product. I think it’s a great way to get personal with customers and quickly get your primary message out.

Would a quick video overview of your company help your customers understand your value better?

Thanks to StartupDistrict on twitter for the link!



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