Information Design
How good are your landing pages?
I’ve been discussing landing pages with several clients in the last few weeks, sharing some of the complexities and best practices in getting to high conversion rates. I thought I’d share some links to some overviews of tips for your landing pages for your banners, email marketing, paid search and more.
Getting better insights from your analytics
Via a quick post on the SuperWebAnalyist Blog from Ed Wu of the Web Analytics Association and Dell’s Consumer Online team come a great post on “numbers that lie” or at least don’t really offer any insights about online behavior.
In one of my new favorite blogs to read, analytics pro Avinash Kaushik shows how [...]
Armano: Infinite Touchpoints
David Armano has a great info graphic on the evolution of organization/individual touchpoints on Flicker. I commented, what do you think?
Good interview: Cisco User Experience Lead
Just read a pretty good interview with Cordell Ratzlaff, ex-Apple and ex-frogdesign and the new head of product design at Cisco.
Having just built a UX team at my former job, and now looking for new opportunities, I’ve seen first hand the specialization and fragmentation of roles in UX groups. I certainly understand specialization and [...]
Google News brings national clicks to local news
Google News is one of my favorite ways to get a quick overview of what’s going on with the world. However, once in a while, I click on a news article that’s interesting, but goes to a local news site… I think mostly local tv station websites. Since these sites were created to serve [...]
Google brings street level images to Maps
If you are using Google Maps to check out cities in California, Colorado, Florida, Nevada or New York, you’ll notice a new option in addition to “Traffic, Satellite, Map or Hybrid”… “Street View”.
It’s a nice way to “virtually tour” places you’ve never been, or to see the neighborhood of an office you are heading to. [...]
One Sheeters: Information Architecture
I love this concept of a one page overview of a complex idea/process/step. Over at IAOneSheeters.com, they have 3 (so far) examples covering the basics of Wireframes, Heuristic Evaluations and Usability Testing. They are great for sharing with business people or other team members that don’t have an information architecture background… [...]
