Information Design
One Sheeters: Information Architecture
I love this concept of a one page overview of a complex idea/process/step. Over at IAOneSheeters.com, they have 3 (so far) examples covering the basics of Wireframes, Heuristic Evaluations and Usability Testing. They are great for sharing with business people or other team members that don’t have an information architecture background… [...]
Information Design and Emotional Maps
Over the last few weeks, I’ve been re-reading some of the old information architecture books from the mid- to late-90’s… from Clement Mok’s Designing Business, to Richard Saul Wurman’s Information Architects. It’s great seeing their early efforts, most of which are still amazing… they brought such order to very chaotic information. Subway [...]
Do you use design personas?
An good Ad Age article on some large companies using design personas.
Alan Cooper’s great book The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity is really where you want to start reading up on personas and goal-directed design in general.
Also, Boxes and Arrows [...]
Can Video Improve Your Conversion?
I’ve done some recent consulting and recommended short video intros to the company’s physical products on their product pages. The company lacks some tight product photography, and also need to show how the products work. If they implement the idea, I think it will be a great success, positively impacting conversion rates for their [...]
“Web 2.0 … The Machine is Us/ing Us”
Web 2.0? The divorce of content and presentation, the birth of community.
Great presentation and quality content. Pun intended. 8-)
From Digital Ethnography @ Kansas State University.
Clever Critique of Microsoft’s Marketing
Does this process look familiar to any of you? I wouldn’t want to admit it if it did… 8-) Happy Monday!
10 Steps: Making it easy for your customers to trust you
Over my 12ish years of online marketing, I’ve spoken to many clients about what it takes to build trust for your online customers. Many times the small details that I mention, like showing images of the people that work there, address and clear contact information, even simple typos or lack of clarity, seem too small [...]
