Social Media & Networks
Sharing the Wheat: Trust, Guidelines, Analytics & Search Tips
A few good links I’ve seen over the past few days:
10 Tips to Build Trust with Social Media
An excellent and super-simple list of tips to build trust and be authentic in corporate social media. We all know how to not be “that guy” that crosses the line at the company party (well most of us [...]
Social Media understanding in 3 minutes, 44 seconds
I’m a new fan of Common Craft, a small consultancy that says “Our Product is Explanation.” Nice stuff.
Here is a good video, “Social Media in Plain English”.
My short version is “making it easy for your customers to talk about your business.” How have you explained Social Media to co-workers and friends?
Social Media Measurement
I’ve been focusing a lot of my spare time on new social media conversations like Twitter, (CharlieNB) FriendFeed and the like. Sorry that the frequencey of my blog posts have suffered for it! But I think social media and “instant customer conversations” that happen are a VERY important trend that deserve to be investigated fully. [...]
Social Media and the US Auto Industry
Kudos to the struggling US auto industry for putting a great social media face on their image issues.
Scott Monty, head of social media at Ford has a great post on how Ford has and is making changes. From leadership, vehicle mixes, green focus, manufacturing technology and new product offerings, he makes great [...]
Armano: Web 2.0 is Velcro and Micro
Good article by David Armano here with a new metaphor on the how the web is working nowadays.
Pick your favorite term for this stuff we are doing: web 2.0, community, conversation marketing, viral, viral loops, guerilla marketing, word of mouth, social media, etc. Now we have “velcro marketing”! Heh… I’m sure my mom [...]
It’s a Conversation, NOT a Campaign
Social media demands interaction… because its a conversation, not a campaign.
Nice quick report from B2B’s NetMarketing Breakfast in NY this week.
Paul Dunay, global director of integrated marketing at BearingPoint, said he actively reuses and retargets existing content in ways that make sense to provide value to customers.
Dunay said there is no “campaign” in social media: [...]
Interactive marketing spending up despite slowing economy
According to a new Forrester survey:
“In a recession, marketers typically cut interactive spending. But our survey of 333 interactive marketers revealed strong support for maintaining or increasing budgets in categories including social networking, email, blogging, and search optimization. Among 12 major categories only online displays ads looked soft. Professional services, financial services, and media marketers [...]
