Mobile Marketing
Apple News and Updates
As you may imagine, I’m very interested in the announcements at today’s Apple Worldwide Developer’s Conference, so I thought I’d share some of the resources I monitor for
up-to-the-minute news (besides Apple Developer Connection, of course).
There are several “Live Blog” sites and several Twitter users you can follow for updates:
Ars Technica
gdgt
Gizmodo.com
Engadget.com
CNN Tech on Twitter
Mark McClusky from [...]
Why iPad?
From the announcement of the iPad, to its launch, even today, I hear people asking “Why iPad? What would I use it for?” I got asked those questions about 5 times this week, but yet some people clearly “get” it and are picking them up like free tshirts.
Retailers heading to iPhone apps
Internet Retailer shares that Best Buy has launched an iPhone app to share their specials and deals.
The mobile app, available through Apple Inc.’s App Store, enables iPhone and iPod Touch users to view weekly deals and mobile-only specials and find the nearest Best Buy store. However, like the Best Buy m-commerce site, located [...]
Mobile advertising… coming to your phone
Although most Americans haven’t used text/web/data services on their mobile phones, mobile ad companies active and some are getting acquired by major players. AOL, Google, Yahoo and several startups are all focusing efforts to either buy or build mobile ad platforms.
Market research firm eMarketer says American ad agencies spent $421 million on mobile [...]
Information Design and Emotional Maps
Over the last few weeks, I’ve been re-reading some of the old information architecture books from the mid- to late-90’s… from Clement Mok’s Designing Business, to Richard Saul Wurman’s Information Architects. It’s great seeing their early efforts, most of which are still amazing… they brought such order to very chaotic information. Subway [...]
Seven87.mobi launches!
Today I got caught up in mobile websites and (between diaper changes) set up Seven87.mobi as a basic mobile site for this blog. Not much there, but it has some links and my contact info.
After spending more time in developing a mobile site, I’ve realized there are some real usability and response issues [...]
Are you ready for the mobile web?
The Wall Street Journal has an articlle this week on the mobile web. That is, sites with the .mobi suffix that are accessed via entering the address in a phone browser. This is similar and complimentary to SMS or “texting” mobile marketing campaigns but different in that it’s a web browsing experience. [...]
