Marketing
How good are your landing pages?
I’ve been discussing landing pages with several clients in the last few weeks, sharing some of the complexities and best practices in getting to high conversion rates. I thought I’d share some links to some overviews of tips for your landing pages for your banners, email marketing, paid search and more.
Retailers heading to iPhone apps
Internet Retailer shares that Best Buy has launched an iPhone app to share their specials and deals.
The mobile app, available through Apple Inc.’s App Store, enables iPhone and iPod Touch users to view weekly deals and mobile-only specials and find the nearest Best Buy store. However, like the Best Buy m-commerce site, located [...]
Door64 Tech Fair – Matt Genovese of Door64.com
I shot some short video interviews with some of the software and service folks that attended the Door64.com Tech Fair yesterday, you’ll see several of them before this post. It was a packed event with over 900 people set up by Matt Genovese, founder of Door64, a community of over 5,000 high tech [...]
Non-profit Usability and Trust Online
Philanthropy.com the “Newspaper of the Non-Profit World” has an article today on how confusing websites discourage donors from giving online. They point to both communication/marketing issues as well as usability issues with many non-profit sites. Many sites that were tested didn’t even clearly state their mission and where donations would go.
Jakob Nielson of [...]
Social Media understanding in 3 minutes, 44 seconds
I’m a new fan of Common Craft, a small consultancy that says “Our Product is Explanation.” Nice stuff.
Here is a good video, “Social Media in Plain English”.
My short version is “making it easy for your customers to talk about your business.” How have you explained Social Media to co-workers and friends?
Social Media Measurement
I’ve been focusing a lot of my spare time on new social media conversations like Twitter, (CharlieNB) FriendFeed and the like. Sorry that the frequencey of my blog posts have suffered for it! But I think social media and “instant customer conversations” that happen are a VERY important trend that deserve to be investigated fully. [...]
One Startup. 60 Seconds.
Just found one of Techcrunch’s new projects: http://pitches.techcrunch.com. It’s a site with 60 second videos of CEOs/founders of startups/companies giving their “elevator pitches” to the public. You can rate/comment on each.
I’ve heard of about 3 of the companies that have video pitches up, but I’ve found a few things worth checking [...]
