Strategy
Sharing the Wheat: Trust, Guidelines, Analytics & Search Tips
A few good links I’ve seen over the past few days:
10 Tips to Build Trust with Social Media
An excellent and super-simple list of tips to build trust and be authentic in corporate social media. We all know how to not be “that guy” that crosses the line at the company party (well most of us [...]
The Rare “Sword of Data”
Just finished reading an interesting post from Douglas Bowman of StopDesign, he’s just left his role as Visual Design Lead of Google. He talks about his experiences of pure quantitative research overtaking visual design principles and creativity at Google. He confirms that:
“Yes, it’s true that a team at Google couldn’t decide between two blues, [...]
Social Media and the US Auto Industry
Kudos to the struggling US auto industry for putting a great social media face on their image issues.
Scott Monty, head of social media at Ford has a great post on how Ford has and is making changes. From leadership, vehicle mixes, green focus, manufacturing technology and new product offerings, he makes great [...]
ProductCamp Austin: A great success!
The second ever ProductCamp started in Austin at 8am this morning. I had never been to any BarCamp-style “un-conference” before, but I must say I really enjoyed it. It was active, informative and agile, in the sense that we the participants, voted on the sessions at the beginning of the day, we were [...]
It’s a Conversation, NOT a Campaign
Social media demands interaction… because its a conversation, not a campaign.
Nice quick report from B2B’s NetMarketing Breakfast in NY this week.
Paul Dunay, global director of integrated marketing at BearingPoint, said he actively reuses and retargets existing content in ways that make sense to provide value to customers.
Dunay said there is no “campaign” in social media: [...]
Pricing and Negotiations
Scientific American has a great article “Why things cost $19.95″, focused on pricing of products and more specifically, our brain’s negotiations mechanisms.
University of Florida marketing professors Chris Janiszewski and Dan Uy suspected that something fundamental might be going on, that some characteristic of the opening bid itself might influence the way the brain thinks about [...]
Interactive marketing spending up despite slowing economy
According to a new Forrester survey:
“In a recession, marketers typically cut interactive spending. But our survey of 333 interactive marketers revealed strong support for maintaining or increasing budgets in categories including social networking, email, blogging, and search optimization. Among 12 major categories only online displays ads looked soft. Professional services, financial services, and media marketers [...]
