Measurement
How good are your landing pages?
I’ve been discussing landing pages with several clients in the last few weeks, sharing some of the complexities and best practices in getting to high conversion rates. I thought I’d share some links to some overviews of tips for your landing pages for your banners, email marketing, paid search and more.
Sharing the Wheat: Trust, Guidelines, Analytics & Search Tips
A few good links I’ve seen over the past few days:
10 Tips to Build Trust with Social Media
An excellent and super-simple list of tips to build trust and be authentic in corporate social media. We all know how to not be “that guy” that crosses the line at the company party (well most of us [...]
Getting better insights from your analytics
Via a quick post on the SuperWebAnalyist Blog from Ed Wu of the Web Analytics Association and Dell’s Consumer Online team come a great post on “numbers that lie” or at least don’t really offer any insights about online behavior.
In one of my new favorite blogs to read, analytics pro Avinash Kaushik shows how [...]
The Rare “Sword of Data”
Just finished reading an interesting post from Douglas Bowman of StopDesign, he’s just left his role as Visual Design Lead of Google. He talks about his experiences of pure quantitative research overtaking visual design principles and creativity at Google. He confirms that:
“Yes, it’s true that a team at Google couldn’t decide between two blues, [...]
