Search Marketing
How good are your landing pages?
I’ve been discussing landing pages with several clients in the last few weeks, sharing some of the complexities and best practices in getting to high conversion rates. I thought I’d share some links to some overviews of tips for your landing pages for your banners, email marketing, paid search and more.
Getting better insights from your analytics
Via a quick post on the SuperWebAnalyist Blog from Ed Wu of the Web Analytics Association and Dell’s Consumer Online team come a great post on “numbers that lie” or at least don’t really offer any insights about online behavior.
In one of my new favorite blogs to read, analytics pro Avinash Kaushik shows how [...]
Interactive marketing spending up despite slowing economy
According to a new Forrester survey:
“In a recession, marketers typically cut interactive spending. But our survey of 333 interactive marketers revealed strong support for maintaining or increasing budgets in categories including social networking, email, blogging, and search optimization. Among 12 major categories only online displays ads looked soft. Professional services, financial services, and media marketers [...]
Corporate Social Media: LinkedIn.com
My favorite business networking tool LinkedIn.com, anounced recently that they’ll have pages/profiles for companies launching this week. Here’s a blog post that demos the pages and components, with video.
Here are some sample companies that have already launched: Google, Oracle, LinkedIn, Yahoo, eBay, even the Bill & Melinda Gates Foundation.
I think it’s [...]
SEO-Design-Code Rap
A little levity on Monday… a pal sent me this (thanks Jay) the SEO Rapper. He riffs on CSS, SEO and other “best practices”… he’s pretty good, if not exactly expressive. 8-)
MS Demos New Advertising “Labs” work
Some news about MS that doesn’t just focus on it’s proposed Yahoo acquisition… 8-)
An overview of some of the new advertising technologies coming out of adCenter labs, many are focused on search, but here are a few others.
Another used speech recognition to make a transcript of a video, then served [...]
Google brings street level images to Maps
If you are using Google Maps to check out cities in California, Colorado, Florida, Nevada or New York, you’ll notice a new option in addition to “Traffic, Satellite, Map or Hybrid”… “Street View”.
It’s a nice way to “virtually tour” places you’ve never been, or to see the neighborhood of an office you are heading to. [...]
