Management
Do, or Do Not. There is no feel.
I’ve always loved Yoda’s famous line to Luke when he was intimidated by a big job… “Do, or do not. There is no try.”
Seth Godin has a great corollary to that sentiment:
I don’t feel like it. What’s it? Why do you need to feel like something in [...]
Sharing the Wheat: Trust, Guidelines, Analytics & Search Tips
A few good links I’ve seen over the past few days:
10 Tips to Build Trust with Social Media
An excellent and super-simple list of tips to build trust and be authentic in corporate social media. We all know how to not be “that guy” that crosses the line at the company party (well most of us [...]
Windows and Microsoft.com Usability
I really feel for the people who get put in the middle of a mess like this email from Bill Gates. It’s a somewhat amusing read coming from the world’s richest man and the leader of the largest software company in the world, criticizing his own products.
The email is an overview of his frustration while [...]
One Startup. 60 Seconds.
Just found one of Techcrunch’s new projects: http://pitches.techcrunch.com. It’s a site with 60 second videos of CEOs/founders of startups/companies giving their “elevator pitches” to the public. You can rate/comment on each.
I’ve heard of about 3 of the companies that have video pitches up, but I’ve found a few things worth checking [...]
It’s a Conversation, NOT a Campaign
Social media demands interaction… because its a conversation, not a campaign.
Nice quick report from B2B’s NetMarketing Breakfast in NY this week.
Paul Dunay, global director of integrated marketing at BearingPoint, said he actively reuses and retargets existing content in ways that make sense to provide value to customers.
Dunay said there is no “campaign” in social media: [...]
The REAL Shock and Awe
This is the REAL shock and awe.
As marketers are called upon for more accountability in their programs, the compensation packages for executives are flying into the stratosphere. In Forbes’ “Paying for Failure” article, these stories here are just shocking… I think these companies should get all the PR they deserve for these outrageous wastes [...]
Good interview: Cisco User Experience Lead
Just read a pretty good interview with Cordell Ratzlaff, ex-Apple and ex-frogdesign and the new head of product design at Cisco.
Having just built a UX team at my former job, and now looking for new opportunities, I’ve seen first hand the specialization and fragmentation of roles in UX groups. I certainly understand specialization and [...]
