Sharing the Wheat: Trust, Guidelines, Analytics & Search Tips
A few good links I’ve seen over the past few days:
10 Tips to Build Trust with Social Media
An excellent and super-simple list of tips to build trust and be authentic in corporate social media. We all know how to not be “that guy” that crosses the line at the company party (well most of us do), but we could all use the reminder of how to keep in touch online, especially when we are representatives of our companies in social media.
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Enterprise: List of 40 Social Media Staff Guidelines
A great list of links from large companies and a few interesting info graphics from the US Air Force on setting internal guidelines on social media participation. This is a great resource to bookmark or use as a research guide for setting up your own corporate guidelines.
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The Rise of the C-Tweet: Points to Consider for Twitter-Friendly CEOs and CMOs
The article helps us consider some good questions like
“And herein lies the greatest challenge of the C-Tweet: Where does the voice of the brand end and the voice of the individual begin?”
and gives a few good guidelines for leaders to consider before jumping off into a twitter account. But it doesn’t really go much into one of the best reasons for company leaders to engage with Twitter and social media: “To get better in touch with their customers and their needs.” It’s a mantra of so many business books and successful companies, maybe it’s just obvious. If you don’t have an AdAge account you can see the article here.
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Yahoo Search Marketing Blog has a good post (refresher) on choosing keywords. Good overview of choosing general/broad AND specific/narrow keywords. Example: “toyota” is general, “toyota camry” and “camry hatchback” are more specific. Make sure to have both.
There are lots of good posts on Yahoo’s Search Blog, make sure to read more.
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Social Media in Pharma and Medical fields
Here’s a great list of leaders in the pharma and medical device fields that blog and/or twitter. Some of my medical clients have been very cautious with social media because of the regulatory issues that could come up. Clearly you can engage with peers and customers as this great list shows. Good to see my pal Greg Rust on the list!
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Email and Analytics
Bronto Blog has a good post, although pretty technical, on setting up Google Analytics to measure your email campaigns. Google Analytics has a great tool called URL builder that you can compose to measure the source of the click, label different mediums and campaigns to give you full insight into where clicks are coming from. If you set up all your email links with these, you can A/B test different email or promotion versions, see trends in clicks/purchases over time or start to get insights into your customer segments and improve targeting.
Have a GREAT week!
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