How good are your landing pages?
I’ve been discussing landing pages with several clients in the last few weeks, sharing some of the complexities and best practices in getting to high conversion rates. I thought I’d share some links to some overviews of tips for your landing pages for your banners, email marketing, paid search and more.
As you probably know, the first step to managing anything, especially online, is to measure it. Google Analytics and Google Website Optimizer are two free, robust and valuable tools that are the foundation of any improvement program.
If you don’t know how many people are moving through your ads/site now, how will you know if these recommendations have any impact, better or worse?
One of my favorite resources is WhichTestWon.com a site that features different A/B tests each week. Both options are shown and you choose which one you think would be more successful in conversion, then after your vote, you get the answer and why… of course you get to see how other site visitors voted too. The past award winners is a treasure trove of examples.
This is a Hubspot presentation from a webinar, so there is a sales pitch there, but it’s also a really good high level overview of the concepts and basics. “Optimizing Landing Pages for Lead Generation and Conversion Webinar“.
A nice basic, short Slideshare presentation on “Landing Page Best Practices“.
“Landing Page Design & Optimization” with some good examples. An interview with the author that gives some additional perspective.
A good research-based presentation “Landing Page Optimization Study: Improve conversions on Lead Generation campaigns“.
A ton of info and detail on this Slideshare presentation, “101 Landing Page Optimization Tips“.
“Five Tips for Healthy Landing Pages” from the CEO of Offermatica, a testing company.
Finally, here is a really good blog post with some examples, and summaries of 5 more articles on landing pages “5 Must Read Articles on Landing Page Best Practices“.
What is your best tip for landing pages?
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