Hispanic Marketing

Between 1990 and 2003, the U.S. Hispanic population grew by 61 percent, encompassing 35.3 million people, the fastest-growing minority group in the country and one with the astonishing purchasing power of $650 billion, according to prevailing estimates. Today, savvy businesses recognize the importance of this huge market, yet this segment continues to be underserved in terms of the amount of advertising and marketing dollars spent on it.
(from Marketing Y Medios website)

This is a quick list of resources, email me with your favorite!

HispanicTrending.net - A Latino Advertising and Marketing Blog. A great blog with links to TONS of resources.

Hispanic Entrepreneur Blog - We profile Hispanic and Latin American entrepreneurs, companies and investors which provide them with start-up funds and capital.

Hispanic Digital Media - Member-powered Hispanic and Latin America Digital News

LatinVision.com - US Hispanic Business and Media News Network Site - A GREAT resource.

Think Multicultural - Multicultural Advertising and Marketing Blog

HispanicSMB.com Hispanic Small Business Marketing Resources and Community

AdAge’s “Hispanic Fact Pack - Annual Guide to Hispanic Marketing and Media (5.7 mg PDF) 2006 Edition

Marketing Y Medios.com Monthly News

HispanicAd.com Tool for Hispanic Advertising and Media Professional

HMWeekly.com - Hispanic Market Weekly

HispanSource.org “Your Source for Hispanic Market Information”

AHAA.org - Association of Hispanic Advertising Agencies Trade Organization

HMCA.org - Hispanic Marketing & Communication Association

Multicultural.com - Multicultural Marketing Resources