Branding
…and another skill becomes a cheap commodity. Ouch.
My designer friends are gonna hate me for that comment. 8-) Sorry guys.
Check out Crowdspring, a marketplace for simple logos and other design work. Most of them going for well under $500 bucks. Some designs are certainly crap, but some aren’t so bad. Yes, you may get what you pay [...]
Good news for this blog…
I just realized this blog, Seven87.com has been ranked on the Ad Age Power 150 for Marketing Blogs! Of course the Power 150 isn’t limited to 150 for some reason, as I’m currently in the 500’s, but it’s nice to see that I’m even on the list! Thanks to Ad Age and [...]
Logo evolutions
Came across a few old/new logo comparisons, here and here. Not sure why, but I always enjoy reading through those type of evaluation/comparisons. I agree with many of the conclusions posted… Sometimes you have to wonder about the meetings where some of the changes were discussed and approved.
A logo/identity change [...]
Packaging
I just found Shoutlet.com, a company that looks like they have packaged “web 2.o” and sell it as a package. Now, many of my friends chuckle at that concept, (I did too) but it is an interesting way to manage perception.
Senior company management see the buzz around web 2.o and [...]
Social media awareness growing in business
Some good data from MediaPost on the awareness and use of blogs, RSS, message boards and other community activity. Good news for consumers and, of course, those of us who help with social media and community strategy! 8-)
How familiar are the Inc. 500 with various social media?
42% are familiar with social networking.
38% are [...]
Brands as Storytellers
From Alan Thys on the FutureLab.net blog comes a great slideshare of the “new media” world. By “new media” he doesn’t mean the new technologies, but new conversational pathways and changes in how marketing and business strategy isn’t yet aligned with humans.
Two of my favorite slides are:
and
and here is the full presentation:
Via Todd [...]
Have you Googled yourself lately?
When I’m about to meet someone for a client meeting, interview or other business meeting, I usually do a little homework by checking their LinkedIn profile or Googling them. I just look for commonality in people we know, companies or industries we may have worked for, etc. It often makes for a richer conversation…
But [...]
