Branding
Power in the Hands of Voters and Customers
You may have heard of the anonymous video of Apple’s old “1984″ ad that was edited into an anti-Clinton and pro-Obama clip. The creator has come out and is speaking about the powershift in politics to ordinary people that can create and share media.
Political analysts alternatively hailed or criticized it as a turning point [...]
Timeless Hot Wheels
A good friend of mine Drew Dougherty at Brand-X Creative just went live with some great new product graphics for Hot Wheels. Beautiful work… and a long way from “my” old Hot Wheels cars!
I guess it’s well known that kids and adults love cars, and as the cars change, so must [...]
Thoughts on Jet Blue
As Mark Hurst points out here, I think the Jet Blue CEO coming out so strong and in so many media will go a long way to retain/repair customer relationships.
Who else in the corporate world has apologized like that? I, for one, really did believe him on Letterman when he spoke about how [...]
PRODUCT RED - In the black?
Over at PSFK, Piers Fawkes points out that Bono’s PRODUCT RED products have only brought in $11.3 million in contributions. The total marketing budget wasn’t available, but most of us ROI-focused marketers are left wondering… was it worth it? Surely the spend from partners was more than that.
Also, it also points out that the [...]
“Elegant Potatoes?” What does “deluxe” really mean?
My wife and I were watching some tv this weekend, and paused it using our DVR to grab something from the kitchen. The screen that paused showed this image from a “Country Crock - Deluxe Scalloped Potatoes” tv commercial.
I was struck that the “deluxe” type was larger and much more visually prominent than the actual [...]
Clever Critique of Microsoft’s Marketing
Does this process look familiar to any of you? I wouldn’t want to admit it if it did… 8-) Happy Monday!
If they can’t say it, will they talk about it?
Yesterday in line at a store checkout, I overheard a conversation about the new small SMART cars that are starting to pop up around Austin. “Yea, those are called ‘fourtwhoas” they are soo tiny.”
I thought to myself “fourtwhoa’s?” Is that a French pastry? Oh, the new SMART car… but aren’t those called “ForTwo?” As [...]
