Trends and Change
Visual Design Trends
I’m working on updating my Wordpress install on this blog, and refreshing the design/template too. I love how easy it is (most of the time). It really does give non-technical people access to personal publishing with a pretty amazing level of personalization and customization.
While I was looking around for inspiration, I found this [...]
OpenID, my new favorite thing!
I’ve had an OpenID for nearly 2 months now, and I have to say I’m really enjoying the ease and simplicity it offers.
From the OpenID Wikipedia page:
OpenID is a shared identity service, which allows Internet users to log on to many different web sites using a single digital identity, eliminating the need for a [...]
…and another skill becomes a cheap commodity. Ouch.
My designer friends are gonna hate me for that comment. 8-) Sorry guys.
Check out Crowdspring, a marketplace for simple logos and other design work. Most of them going for well under $500 bucks. Some designs are certainly crap, but some aren’t so bad. Yes, you may get what you pay [...]
Armano: Web 2.0 is Velcro and Micro
Good article by David Armano here with a new metaphor on the how the web is working nowadays.
Pick your favorite term for this stuff we are doing: web 2.0, community, conversation marketing, viral, viral loops, guerilla marketing, word of mouth, social media, etc. Now we have “velcro marketing”! Heh… I’m sure my mom [...]
The REAL Shock and Awe
This is the REAL shock and awe.
As marketers are called upon for more accountability in their programs, the compensation packages for executives are flying into the stratosphere. In Forbes’ “Paying for Failure” article, these stories here are just shocking… I think these companies should get all the PR they deserve for these outrageous wastes [...]
Pricing and Negotiations
Scientific American has a great article “Why things cost $19.95″, focused on pricing of products and more specifically, our brain’s negotiations mechanisms.
University of Florida marketing professors Chris Janiszewski and Dan Uy suspected that something fundamental might be going on, that some characteristic of the opening bid itself might influence the way the brain thinks about [...]
Interactive marketing spending up despite slowing economy
According to a new Forrester survey:
“In a recession, marketers typically cut interactive spending. But our survey of 333 interactive marketers revealed strong support for maintaining or increasing budgets in categories including social networking, email, blogging, and search optimization. Among 12 major categories only online displays ads looked soft. Professional services, financial services, and media marketers [...]
