Trends and Change
The REAL Shock and Awe
This is the REAL shock and awe.
As marketers are called upon for more accountability in their programs, the compensation packages for executives are flying into the stratosphere. In Forbes’ “Paying for Failure” article, these stories here are just shocking… I think these companies should get all the PR they deserve for these outrageous wastes [...]
Pricing and Negotiations
Scientific American has a great article “Why things cost $19.95″, focused on pricing of products and more specifically, our brain’s negotiations mechanisms.
University of Florida marketing professors Chris Janiszewski and Dan Uy suspected that something fundamental might be going on, that some characteristic of the opening bid itself might influence the way the brain thinks about [...]
Interactive marketing spending up despite slowing economy
According to a new Forrester survey:
“In a recession, marketers typically cut interactive spending. But our survey of 333 interactive marketers revealed strong support for maintaining or increasing budgets in categories including social networking, email, blogging, and search optimization. Among 12 major categories only online displays ads looked soft. Professional services, financial services, and media marketers [...]
Corporate Social Media: LinkedIn.com
My favorite business networking tool LinkedIn.com, anounced recently that they’ll have pages/profiles for companies launching this week. Here’s a blog post that demos the pages and components, with video.
Here are some sample companies that have already launched: Google, Oracle, LinkedIn, Yahoo, eBay, even the Bill & Melinda Gates Foundation.
I think it’s [...]
Focus, Focus, Focus
Here is a well written article on “focus”… well, that’s the point of it, but it’s about Microsoft’s lack of it.
In many ways I agree with the point of the article, Microsoft is a bit fragmented. While I also think that some of the efforts he describes as tangental, actually work out quite well. [...]
Security vs. Lock-in
I love how Bruce Schneier can make complex security issues so clear and understandable to non-technical folks that don’t have a security background. Security, access to your personal data and privacy of it are VERY important topics currently, but they are very complex to understand.
Here he has a great article on the concept of platform [...]
MS Demos New Advertising “Labs” work
Some news about MS that doesn’t just focus on it’s proposed Yahoo acquisition… 8-)
An overview of some of the new advertising technologies coming out of adCenter labs, many are focused on search, but here are a few others.
Another used speech recognition to make a transcript of a video, then served [...]
