Information Design
Can Video Improve Your Conversion?
I’ve done some recent consulting and recommended short video intros to the company’s physical products on their product pages. The company lacks some tight product photography, and also need to show how the products work. If they implement the idea, I think it will be a great success, positively impacting conversion rates for their [...]
“Web 2.0 … The Machine is Us/ing Us”
Web 2.0? The divorce of content and presentation, the birth of community.
Great presentation and quality content. Pun intended. 8-)
From Digital Ethnography @ Kansas State University.
Clever Critique of Microsoft’s Marketing
Does this process look familiar to any of you? I wouldn’t want to admit it if it did… 8-) Happy Monday!
10 Steps: Making it easy for your customers to trust you
Over my 12ish years of online marketing, I’ve spoken to many clients about what it takes to build trust for your online customers. Many times the small details that I mention, like showing images of the people that work there, address and clear contact information, even simple typos or lack of clarity, seem too small [...]
Information Design: Visualizing Data
Information design is a task that most everyone performs, but rarely do well. Most people don’t even know what it is, but it’s really been around since the first book was written. It’s defined by Wikipedia as:
The design of information graphics, and more generally the design of visual displays of data. Its most important component [...]
