International
Social Networks (That Are Not MySpace)
Eons social networking site targeting the over 50 years old/boomer market. “78 million Americans who were 50 or older as of 2001 controlled 67% of the country’s wealth, or $28 trillion.” More demo stats here.
They even have “the first age-relevant search engine” called Cranky.com. 8-) I can’t wait to try [...]
US Hispanic Market: Broadband and Social Networking
One of my big interests in the past few years has been Hispanic marketing, in the US and abroad. Visiting Buenos Aires, Argentina many times and living there for several months in 2005 gave me some great insights into just how different advertising and marketing can be in Latin American countries. Coming back [...]
If they can’t say it, will they talk about it?
Yesterday in line at a store checkout, I overheard a conversation about the new small SMART cars that are starting to pop up around Austin. “Yea, those are called ‘fourtwhoas” they are soo tiny.”
I thought to myself “fourtwhoa’s?” Is that a French pastry? Oh, the new SMART car… but aren’t those called “ForTwo?” As [...]
Online advertising in the UK growing faster than the US
Sometimes I think that the U.S. is moving pretty fast in the world of online advertising… although some companies are woefully inadequate and inefficient as well. (You’d be surprised how much online media is paid off by linking to a companies’ main page, instead of a much more effective customized landing page, but I [...]
