Management
Focus, Focus, Focus
Here is a well written article on “focus”… well, that’s the point of it, but it’s about Microsoft’s lack of it.
In many ways I agree with the point of the article, Microsoft is a bit fragmented. While I also think that some of the efforts he describes as tangental, actually work out quite well. [...]
Packaging
I just found Shoutlet.com, a company that looks like they have packaged “web 2.o” and sell it as a package. Now, many of my friends chuckle at that concept, (I did too) but it is an interesting way to manage perception.
Senior company management see the buzz around web 2.o and [...]
Agile, Scrum, ADD… um, what?
I’ve worked in quite a few methodologies of development and process in my career… some of them are more successful or more pleasant than others. Scott Berkun crafts a great list of some of the widely-used and under discussed methodologies.
GMPM - Get Me Promoted Methodology and ADD - Asshole Driven [...]
Specialists
Sorry for the light posting… Between some travel to California, client work (and a few diapers) I’ve been pretty busy… 8-)
As I’ve said a few times here, after a long week of sitting in meetings and at the computer, I really enjoy some time working on my lawn… mowing, edging etc. The house we [...]
What today’s marketers need to know…
As you may guess, I’m constantly doing research, reading and generally trying to stay informed as to the latest happenings and best practices in emerging digital communications. I spend at least a few hours a day on email lists, service sites, media sites, blogs and discussing with peers what’s “going on” in this space.
I’ve recently [...]
Video Killed… MTV?
Bob Garfield’s Chaos Scenario 2.0 article is a great analysis and critique of what’s coming in television and online video/media. He discusses the online video “threat” to Madison Ave’s agency model, and “The 30-second is dead! Long live the three-second!” Nice.
A few of his many good points…
People don’t like ads
But they crave information
The consumer [...]
101 Latest Business Blunders
CNN Money and Business 2.0 have a great list of 101 Dumbest Moments in Business. It’s a fun (but long) read, with a few sidebars and categories you can take a look at.
It’s a great “re-focus” on your customer experience (among other things!). Enjoy.
