Marketing
Social media awareness growing in business
Some good data from MediaPost on the awareness and use of blogs, RSS, message boards and other community activity. Good news for consumers and, of course, those of us who help with social media and community strategy! 8-)
How familiar are the Inc. 500 with various social media?
42% are familiar with social networking.
38% are [...]
Relationship on the rocks…
The Break UpUploaded by geertdesager
Thanks to Todd And’s blog.
“All” the world’s information?
Google is clear on their mission: “To organize the world’s information and make it universally accessible and useful.”
With that in mind, they just announced an investment in 23andMe.com, a startup focused on helping individuals make sense of their genetic information. Says a founder (who happens to be Sergey Brin’s new wife):
“Our goal is to allow [...]
New media and big agency discussions
Interesting summary from B2B magazine on some conversations at Ad:Tech. Some interesting discussion going on, from more people ring the death bell for the 30 second spot, to standardize social media/community metrics, and the impact of digital media on accountability and measurement.
“Marketers are not getting into digital because they have to, as a [...]
The Conversation Economy
Andrew Davies has a great image on his blog, inspired by a talk by DJ Spooky.
It compares the old linear, controlled dialog from companies, through marketers to people… one way. To the new version, a nice closed loop of information, with social media and consumers becoming a part of the dialogs, as well as [...]
What today’s marketers need to know…
As you may guess, I’m constantly doing research, reading and generally trying to stay informed as to the latest happenings and best practices in emerging digital communications. I spend at least a few hours a day on email lists, service sites, media sites, blogs and discussing with peers what’s “going on” in this space.
I’ve recently [...]
Are you ready for the mobile web?
The Wall Street Journal has an articlle this week on the mobile web. That is, sites with the .mobi suffix that are accessed via entering the address in a phone browser. This is similar and complimentary to SMS or “texting” mobile marketing campaigns but different in that it’s a web browsing experience. [...]
