Mobile Marketing
Mobile advertising… coming to your phone
Although most Americans haven’t used text/web/data services on their mobile phones, mobile ad companies active and some are getting acquired by major players. AOL, Google, Yahoo and several startups are all focusing efforts to either buy or build mobile ad platforms.
Market research firm eMarketer says American ad agencies spent $421 million on mobile [...]
Information Design and Emotional Maps
Over the last few weeks, I’ve been re-reading some of the old information architecture books from the mid- to late-90’s… from Clement Mok’s Designing Business, to Richard Saul Wurman’s Information Architects. It’s great seeing their early efforts, most of which are still amazing… they brought such order to very chaotic information. Subway [...]
Seven87.mobi launches!
Today I got caught up in mobile websites and (between diaper changes) set up Seven87.mobi as a basic mobile site for this blog. Not much there, but it has some links and my contact info.
After spending more time in developing a mobile site, I’ve realized there are some real usability and response issues [...]
Are you ready for the mobile web?
The Wall Street Journal has an articlle this week on the mobile web. That is, sites with the .mobi suffix that are accessed via entering the address in a phone browser. This is similar and complimentary to SMS or “texting” mobile marketing campaigns but different in that it’s a web browsing experience. [...]
An overview of Google’s Mobile services
I’ve been using Google’s Mobile apps on my Blackberry for the last few weeks. It’s pretty interesting… and the setup is pretty easy. Send yourself a link via their web page (above link) and you can download their apps without typing in a long address on your phone keypad.
This provides installed applications on [...]
