Search Marketing
Interactive marketing spending up despite slowing economy
According to a new Forrester survey:
“In a recession, marketers typically cut interactive spending. But our survey of 333 interactive marketers revealed strong support for maintaining or increasing budgets in categories including social networking, email, blogging, and search optimization. Among 12 major categories only online displays ads looked soft. Professional services, financial services, and media marketers [...]
Corporate Social Media: LinkedIn.com
My favorite business networking tool LinkedIn.com, anounced recently that they’ll have pages/profiles for companies launching this week. Here’s a blog post that demos the pages and components, with video.
Here are some sample companies that have already launched: Google, Oracle, LinkedIn, Yahoo, eBay, even the Bill & Melinda Gates Foundation.
I think it’s [...]
SEO-Design-Code Rap
A little levity on Monday… a pal sent me this (thanks Jay) the SEO Rapper. He riffs on CSS, SEO and other “best practices”… he’s pretty good, if not exactly expressive. 8-)
MS Demos New Advertising “Labs” work
Some news about MS that doesn’t just focus on it’s proposed Yahoo acquisition… 8-)
An overview of some of the new advertising technologies coming out of adCenter labs, many are focused on search, but here are a few others.
Another used speech recognition to make a transcript of a video, then served [...]
Google brings street level images to Maps
If you are using Google Maps to check out cities in California, Colorado, Florida, Nevada or New York, you’ll notice a new option in addition to “Traffic, Satellite, Map or Hybrid”… “Street View”.
It’s a nice way to “virtually tour” places you’ve never been, or to see the neighborhood of an office you are heading to. [...]
Have you Googled yourself lately?
When I’m about to meet someone for a client meeting, interview or other business meeting, I usually do a little homework by checking their LinkedIn profile or Googling them. I just look for commonality in people we know, companies or industries we may have worked for, etc. It often makes for a richer conversation…
But [...]
Landing pages… can yours be better?
I just came across Jonathan Mendez’s “7 Rules for Landing Page Optimization” blog post. I understand Jonathan is somehow related to Offermatica, an online testing company which I’ve always been interested in working with.
The main points he covers are:
Have a Clear and Direct Headline
Place High Value on Whitespace
Deliver Your Value Proposition with Short Direct [...]
